Hybrid work is an exciting yet daunting new HR trend poised to change the future of work in a radical way. 

In a recent article for LinkedIn, VP of research at The Josh Bersin Academy, Kathi Enderes, plotted out the basics of the six principles of hybrid work that they’ve taken up in their Hybrid Work Playbook. Here is the gist of what you should know if you want this model to work for your business in 2021 and beyond:

Six Steps Your Businesses Needs To Take To Make Hybrid Work Work

1. Develop a Defined Strategy

Hybrid work needs to fit in with your company’s vision, mission, and culture. As such, it is very important to develop a strategy in this regard. Know what your most important aims are and what your customers need. 

For example, do you need to focus on streamlining collaboration, or should your main aim be to promote optimal customer outcomes? Know ahead of time and drive this messaging home at all times.

2. Determine How You Will Measure

When something like a hybrid work strategy is put in place, you need to be able to measure how it’s going. This also means that you need to know what exactly you will be measuring to see whether the initiative is a success. 

Your company’s financial performance and customer satisfaction will definitely be important yardsticks. But also remember to include ‘soft’ yardsticks like employee health and wellbeing, workforce engagement and satisfaction, talent retention, diversity, etc. 

3. Embrace Cross-Functionality

When it comes to making this type of work viable for your team, embrace the input and expertise of all the human resources you have available. There is no single expert or expert company who can assist you in this regard, so use the tools and skills you have at your disposal. Be open to having people who are otherwise not engaged in the IT side of things offer their expertise, for instance.

4. Consult With Your Employees

When it comes to hybrid work, see your employees as the customer. Ask exactly what they need and want, and use it as a guideline to create a workable system. From conception to implementation, this is where you are going to get the best input.

5. Consider EX As A Whole

When you consider how this type of work will fit into your existing HR ecosystem, take the entire employee experience into account. This will include the work itself, collaboration platforms, workplaces and -spaces, people processes, leadership, and more.

6. Experiment & Learn Continuously

Hybrid work is brand-new. Don’t get disheartened when your first attempts don’t go smoothly. Experiment, ask for input, measure, and improve. Stay nimble, and you will find a system that works for your company in the long run.  


Creating a sustainable hybrid work model for your business does not have to be an insurmountable hurdle. 

Start by developing a defined strategy and determining how you will measure performance and progress. Embrace cross-functionality, and consult with your employees. Consider the employee experience as a whole, and experiment and learn continuously. 

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