In a recent piece published on the Forbes platform, Forbes
Oracle in partnership with LinkedIn, published a report that shares tips on how to establish a strong corporate alumni community. Oracle Corporation is an American multinational computer technology corporation headquartered in Austin, Texas, known for its popular cloud infrastructure platform and array of user-friendly applications.
Their white paper titled The HR Marketer’s Guide to Talent Acquisition discusses talent management in the age of the contingent workforce and advises forward-thinking enterprises to act like recruiters while thinking like marketers. The report includes a section on alumni programs as part of the talent ecosystem, from which we have drawn insights. Here are a few key takeaways from the paper.
5 Ways To Pave The Way For An Engaged Alumni Community
1. Get C-Suite On Your Side
Strong alumni communities don’t just emerge overnight – it requires a lot of care, attention, dedication, and resources. As such, it is vital to get buy-in from upper management before you start the process.
Make a compelling business case for an alumni platform to your C-suite executives, and make sure to tick all their boxes before you jump in. This way, you’ll have the support you need to succeed.
2. Know What Your Alumni Want
An alumni community will only inspire engagement if it can offer your alumni something truly valuable that they can’t get anywhere else. They already have Facebook and LinkedIn – you need to provide something more than just a way to keep in touch with their former co-workers or promote themselves.
Find out what they care about and give it to them. Conducting a survey or poll is a good way to start.
3. Target Your Content
If your alumni community is quite large, numbering in the 100s or 1,000s, you’ll have to take care to tailor your content to ensure that you’re not spamming your members with posts that have no bearing on who they are or what they need.
Use the deep capabilities of your social platforms to create audiences and track their responses to the content you share to see if you are hitting the mark.
4. Don’t Leave Gaps in Your Network Activity
If one of your goals is to make your platform a reliable source of news and information for your alumni, you need to ensure that you don’t leave any gaps in this regard.
Liaise with HR and marketing, so your content is aligned with their plan for the year. This way, you can bolster their internal efforts by giving them external exposure and keep your alumni members up to date at the same time.
5. Invest in Your Network
The best way to stimulate action and keep your community engaged is to invest in your platform, as well as inspiring live events.
Whether you choose to sponsor alumni-initiated occasions or prefer to host your own, making these events memorable will go a long way to bolstering your community from within.
Pave the way for a strong, engaged alumni community by getting buy-in from C-suite and getting to grips with the needs of your alumni. Then go on to target your content, covering all your bases in terms of network activity and continually investing in your network.