In a whitepaper titled ‘Reimagine and craft the employee experience,’ the Deloitte team shared some excellent insights on the importance of design thinking. 

Deloitte is an Anglo-American multinational professional services network. The business is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax, and related services. As such, the company provides a platform for professionals from independent firms to collaborate, employing tens of thousands of individuals the world over. 

In short, they understand very well that the top professionals require a positive, empowering employee experience. Here are a few key takeaways from this insightful white paper that extols the virtues of design thinking and its impact on employee engagement and retention:

Five Ways A Focus On Design Thinking Can Improve Employee Experience At Your Place Of Work

1. It Drives Sustainable Business Growth

There is a critical link between employee experience, business strategy, and customer service. When employees are more engaged and satisfied, they are naturally more aligned with business objectives. This drives brand differentiation, which paves the way for outstanding service and organizational growth. 

2. Past, Future, and Current Employees All Have a Role to Play

The impact of your employee experience extends far beyond the people who are currently on your payroll. The experience of candidates who apply for jobs and alumni who have moved on all have an impact on your employer brand. This directly influences the type of talent you attract and the word-of-mouth reputation your business has.

3. It Makes Work Easy and Intuitive

By its very definition, design thinking seeks to place the end-user at the center of the design of products, services, and processes. It aims to make things easy and intuitive to use so that the consumer can achieve their goals more quickly. 

When applied to HR, it moves the thinking away from ‘what we need employees to do.’ Instead, it focuses on the creation of systems and spaces that allow employees to thrive.

4. It Zones In On The Moments That Matter

By looking at the workforce journey from the other side of the lens, HR can tailor processes to facilitate optimal impressions and feelings. There are certain moments that matter greatly to an individual, such as when they leave or join an organization. By ensuring that these moments are meaningful, HR can lay the groundwork for superb engagement levels and employee satisfaction. 

5. It Creates The Building Blocks Of A Positive Work Environment

By employing design thinking, companies can create spaces of collaboration and connection that feature meaningful work, supportive management, growth opportunities, and trusted leadership. 

These humanistic workplaces hinge on cultures of recognition and the maintenance of a fair, inclusive, and diverse work environment. In short – places where people are free to grow into the best versions of themselves.


Design thinking plays a vital role in crafting an enticing and rewarding employee experience and boosting your employer brand. It drives sustainable business growth by making work easy and intuitive and zoning in on the moments that matter to create the building blocks of a positive work environment.