In a recent piece published on the Forbes platform, Forbes
A great way to connect with your alumni is by sending them content that’s both relevant and personalized. It’s an opportunity to showcase your thought leadership while informing, educating, and engaging your alumni network.
It’s not necessary to continually create the content that you publish for your corporate alumni. It also makes sense to curate content and strike a balance between your own and external voices.
While you are it, don’t forget to seek input from your community on what they want to hear about. By asking your alumni for their opinions, thoughts, and ideas, you gain insights that could spark new content ideas.
Essentials Of A Content Strategy
A content strategy enables you to lead your network and organically drive engagement. Have these five processes in place before you start curating content:
- Define your alumni audience
- Determine your brand voice
- Identify content sources
- Create a content calendar
- Measure your success
How To Curate Content For Alumni
Ideally, you want to curate content that is relevant, personalized, and as original as possible. This means curating and creating content by leveraging employees and alumni as well as accessing external sources.
Curated content can be shared in various formats, including social media posts, blogs, webinars, and e-books.
Webinars are a great way to add value to your alumni. According to statistics, 61% of marketers use webinars as a tactic for their content marketing strategy.
When it comes to curating these, you can share any recent interesting and relevant webinars your organization or a well-known figure in the industry has hosted or been involved in.
2. Contributions From Alumni
Contributions from your alumni can be a great source of content. Invite them to write blog posts for our network or feature their success stories and career journey to inspire current, former, and new employees.
3. Industry Resources
Being a go-to source for niche content can attract an engaged and highly relevant audience. Your platform can become the go-to place for alumni to stay updated on industry developments.
Curate content and share industry news sourced from press releases, news wires, social media profiles, trade publications, blogs, and scientific journals. Plug this into your content calendar to ensure you share these publications consistently and as soon as news breaks.
4. Repurposed Content
Repurposing content means breaking up or adapting one form of content (or various forms) into a new format. This could be creating an infographic to summarize a webinar’s main points or turning a single video into a blog post, a podcast episode, or a series of social media posts.
Repurposing content is quicker than creating original content. It also reinforces your message by publishing different versions of it on different platforms and in various formats.
Content curation makes your alumni more accessible to your organization. Constantly measure responses to the content you share so you can tailor it to the needs of your target audience without missing a beat.
Want early access to The Alumni Advantage? Sign up for the mailing list! Authored by James Sinclair, Co-Founder and Chief Executive of EnterpriseAlumni, the book provides an end-to-end understanding of how organizations are recognizing and leveraging their former employees.