Lisa Morris founder of XPLOR writes a brilliant article on the importance of including Alumni as part of the Employee Experience in a recent piece:
What is Alumni Experience?
Similar to Employee Experience, the Alumni Experience is defined as the result of every interaction an employee or free agent has with an organization during separation and beyond. A meaningful Alumni Experience ensures that persons feel heard and respected and that their contributions are valued regardless of the amount of time spent with an organization or the scope, volume, etc. of their work. It also continues to serve humans and their needs beyond the finite work arrangement.
What is a Meaningful Experience?
Alumni Experience Design is, unsurprisingly, similar to designing experiences for customers, employees, users et al. It is the application of human-centered design with design thinking as the methodology. Creating a meaningful alumni experience involves understanding the people and the context and identifying and alleviating people’s problems, needs and desires and bringing them delight through an offering or offerings that should improve the quality of their lives, reduce frustrations, and create efficiencies that did not previously exist.
3 Design Considerations To Maximize Return On Effort & Investment
- Framing the right alumni ‘problem’ to solve is the only way to create a meaningful experience for your alumni.
- Developing a well-defined Alumni Experience strategy with a shared vision and purpose created by a core cross-functional team can ensure design intentionality and consistency and accelerate change.
- Design and implement iteratively and keep it collaborative and co-creative.
Lisa ends the article recognizing that designing a great experience is no longer optional:
Nowadays, lifelong employment with a single organization is an exception – no longer the norm. However, building and maintaining lifelong relationships through the creation and delivery of meaningful human-centered experiences for candidates, employees, free agents, and alumni can and should be the new norm.